- Naming
- Houston we have liftoff! Inspired by the aviation phrase, “wheels up”, that signifies that a plane has taken off, “Heels Up” is meant to evoke that with this product women are ready to “take off” on whatever adventures the day holds. Young professional women often travel frequently both for work and for pleasure, so they will be familiar with the term, and that duality also plays nicely into the fact that the shoe can be for either work or pleasure.
- Houston we have liftoff! Inspired by the aviation phrase, “wheels up”, that signifies that a plane has taken off, “Heels Up” is meant to evoke that with this product women are ready to “take off” on whatever adventures the day holds. Young professional women often travel frequently both for work and for pleasure, so they will be familiar with the term, and that duality also plays nicely into the fact that the shoe can be for either work or pleasure.
- Heel Components
- The final heel components seem to be working, the next step here is adding one of the many motors that I purchased (with Kevin’s help please).
- Shoe Body
- Once we are “Heels Up”, the shoe body will be specially constructed to fit the heel. If we don’t have a working heel prototype by Thursday, the shoe body will be constructed anyways.